It's pretty easy to understand URL or website redirect; it's a server-based feature that sends a user from one web location to another. Due to a change in their URL, websites use redirects for a variety of purposes. The most important reason is to keep your site up to date with the new search engine optimization techniques. Let's not waste any more time and look at whether you can use a 301 or 302 URL redirect. You must remember that 301 redirect has the greatest effect on SEO when it comes to passing link equity to a newly developed webpage, and you must understand the relationship between 301 redirects and link equity.
Prior to 2016, 301 had a negative impact on page rank, but this has now been reversed. If a website uses 301 redirects, it is estimated that it will lose about 15% of its page ranking. Matt Cutts, Google's former head of Webspam, clarified the process but did not include an exact figure for the reduction of page ranking that can occur as a result of redirects. However, it was announced in June 2016 that no website would lose page rank as a result of redirections. Instead, it can result in an increase in a webpage's organic traffic.