Pinging is a way to electronically notify search engines and other websites that you have new or changed content on your website. Ping alerts websites like search engines, feed aggregators, social networks, and subscribers that there is updated content for you.
Ping is a test or a network utility program to check if the server is reachable or not. Using an Online Ping Website Tool can speed up crawling and indexing. It sends notifications to search portals that your site has new content.
You get stuck when search engines don't index all the pages on your website. The indexing procedure can take more than a few weeks. If you are constantly adding new content to your site, it is essential to have it indexed. An affiliate marketer must drive search engines to crawl and index each page of your website. For this purpose, you have to ping your site.
It means that your newest and best content is discovered faster by search engines, which can lead to faster indexing and potentially more traffic!