You are a person who took interest for the first time in digital marketing six months ago and started to research, but a bundle of information out there just made you confused. It leads you to leave it for a long time. You want to know how to start your journey from zero to hero in this complex web of information about the big market in an organized way.
So, a person like you can't afford to waste time on the wrong path or knowledge. This article maybe will be helpful for you.
what you should stop studying digital marketing, and what you should do instead while getting 10X the results.
I'm saying you should stop studying digital marketing, if and only if you've been learning it for six-plus months to a year or even more, you haven't done any actual campaigns for your clients or yourself.
You gave up after your failed campaign, and if you haven't even implemented any of the things you've learned. Because you could be learning a lot about digital marketing.
So even if you tried one campaign or two campaigns on, let's say SEO, but you also learned about social media marketing, paid advertising, email marketing, conversion rate optimization, and you haven't tested out any of the other stuff, you need to go and start doing.
That discipline could be paid traffic, social media, SEO, content, marketing, copywriting, email marketing, conversion optimization. It doesn't matter what it is.
You may not want to work for free but trust me the experiences while worth it. This typically means products or services with high ticket value or higher retention rates.
Those are easier to optimize. The goal is to find a product or service that has a hungry market that is underserved, and ideally a big total addressable market (TAM).
The bigger the market, the easier it is. Everyone says the riches in the niches, and you don't build big companies in the niche. It's easier to take 1% of a hundred billion dollar market than it is for you to take a hundred percent of a $1 billion market.
You can also do that for yourself, if you have a product or service that needs marketing, right? You don't have to do it for someone else. It could be for yourself.
What does their offer look like; pain points, needs, wants?
What does it address; their price points, guarantees, payments, conditions?
What are the traffic channels that they're leveraging?
what are the ones?
Are they mainly using SEO, paid to advertise?
You can use Ubersuggest to check this out, and see where people are getting their traffic from, as well as similar ones.
Ubersuggest is a FREE chrome extension and a powerful SEO tool that shows you keywords monthly search volume, CPC & competition data.
What are the channels or the paid channels that they're using?
Try to see how they're positioning their ad, and copy the elements from the imagery to their videos, to their landing pages. And that gets me into, do they have multiple landing pages for different audience segments?
This will give you an indicator of the different groups of people that they're targeting.
Now, if you're not sure how to figure out their landing pages or even their ads or the ad copy, check out Facebook's Ad Library.
Facebook's big. Everyone's on Facebook. You'll be able to see what they're running and if they have a ton of engagement on those ads.
Probably is working better than the ones that don't have tons of engagement. It'll give you a direction of where you should go. It doesn't mean if you copy them, you'll be successful.
It just gives you a rule of thumb on what direction you should go on.
Use only one paid ads channel initially or one SEO organic channel or conversion channel, depending on the business you're working on.
Test different variations of your offer, your ads, your creative, segmentation options.
See which angle is the most successful and double down on it, and create variations around the winning offer and angle and creative and see how you can improve it even further.
Listen, learning is great. I always believed in learning.
"The moment you stop learning is the day that you're going to have the start of your downfall."
So, knowledge is priceless, and it always it's more valuable than money.
But here's the thing, if you learn so much and you keep learning, and you never implement, you won't understand the intricacies.
There's always so much that you'll learn by just doing that's not taught through reading.
So you got to actually take action.
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