How to improve your web page speed

08/07/2021 12:00 AM by Admin in Seo tips

Page Speed is a concept that measures the speed at which the content loads on your page. It affects the page's ranking by relating to user experience, good page loading speed, user satisfaction, and page bounce rate will be lower. Google will love pages that load quickly and are easy for Googlebot to crawl and index.

What is Pagespeed?

Page speed is often confused with Site Speed which is the page speed for a sample of a site's pages. Pagespeed can be described in terms of Page Load Time.
Page Load Time is the time it takes to display the content on a particular page completely or "time for the first byte" (how long does it take your browser to receive the first byte from the webserver).

No matter how you measure it, faster page speed is better. Many people have found faster pages to rank and convert better.

Refer to our Pagespeed Insights Checker

Google has pointed to site speed as one of the signals used by their algorithm to rank pages. Some studies show that Google is as interested in measuring first-byte time. It is similar to when they consider pages speed. In addition, slow Pagespeed means that not many pages can be crawled by Google's search engines. It can negatively affect your indexing.
Page speed is also important for user experience. Pages with longer load times tend to have higher bounce rates and lower average times on pages. Longer load times also negatively affect conversions.

How to improve Pagespeed?

Here are some methods to increase your page speed:

#1. Enable Compression

Use Gzip, a software application for file compression, to reduce CSS, HTML, and JavaScript file sizes larger than 150 bytes.

Do not use Gzip on image files. Instead, compress them into a program like Photoshop, where you can keep controlling the image quality. See "Optimize images" below.

Use our Check GZIP Compression tool 

#2. Minify CSS, JavaScript and HTML

You need to optimize your source code (including removing spaces, commas, and other unnecessary characters), you can significantly increase your page speed. You also can remove source code comments, formatting, and unused code. Google recommends using the Compressor engine for both CSS and JavaScript.

For example, the CSS file in the format has a lot of redundant codes:

After minimizing redundant code

Refer to the HTML, CSS and Javascript Minifier: Click here

#3. Minimize Redirects

Each time the page redirects to another page, your visitors will spend more time waiting to complete the HTTP request-response. For example, if your mobile redirect pattern looks like this: 
Each one of these two additional redirects will make your page load slower.

Some tips to do:

  • Never link to a page that you are aware contains a redirect. It will simply result in repeated redirection and a very dissatisfied visitor.

  • You should remove any plugins that you don't require because they might cause needless redirection.

  • Scan your website regularly for outdated redirects that go to sites you deleted a long time ago. It is a recommended practice when changing hosting providers or making significant modifications to your website's content.

  • If you use WordPress, you may use the Redirection plugin to receive notifications about new redirection, 404 problems, and other loose ends that you aren't aware of.

#4. Browser Cache

Browser caches store a lot of information (stylesheets, images, JavaScript files, and more) so that when a visitor returns to your page, the browser doesn't have to reload the entire page. Use a tool like YSlow to see if you've got an expiration date set for the cache. Then, you should set the header "expires" for how long you want that information to be stored. In many cases, unless the design of your site changes frequently, a year is a reasonable amount of time. Google has more information on leveraging caching.

#5. Improve Server Response Time

Server response times are affected by traffic, resources per site, server software, and hosting solutions you use. To improve server response time, look for performance bottlenecks like slow database queries, slow routing, or lack of memory to improve them. The optimal server response time is less than 200ms. Learn more about "optimizing your time to the first byte" Click here

#6. Use a Content Distribution Network (CDN)

As well as being known as a content delivery network, a content distribution network is a vast, geographically dispersed network of specialized servers that enables the delivery of online content and rich media to internet-connected devices. Owned and maintained by Akamai, the world's largest content distribution network consists of more than 300,000 servers in more than 130 countries, spread across more than 1,500 networks in the world.

#7. Optimize Images

Make sure that the images on your website are no larger than necessary. PNG format is generally better for graphics with less than 16 colors, while JPEG format is better for photos, and they are compressed for the web.

Use CSS Sprites to template images that you frequently use on your sites as buttons and icons. CSS Sprites combines your images into one large image that loads all at once (meaning fewer HTTP requests) and then renders only the parts that you want to display. It means you're saving load time by not making the user wait for multiple images to load.

#8. Use our Google Pagespeed Insights Checker

Google Pagespeed Insights Checker is a tool to measure page performance for Desktop and mobile devices with a scale of 0-100

  • 85 points: It's great that your site is well optimized for speed
  • 60-84 points: you need to improve and optimize page load speed
  • Below 60 points: the page speed is slow and affects the user experience, needs to improve performance

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