No matter how good you are at marketing, you're not going to get traffic from Google unless you stop doing this. Today I'm going to share five SEO mistakes that are going to kill your traffic.
Quick question for you.
How much traffic are you getting per month from Google? Leave a comment below with the number.
Because you know what after you stop making these five deadly SEO mistakes that number is going to increase.
I used to do this with another website. What a huge mistake?
My URL structure used to look like seo-tools4you.com/year/month/title-of-my-blog-post.
The moment I took off the dates from my URL, guess what happened to my search traffic?
Well, within 30 days, it went up by 58%. And I'm not talking about I took my search higher from 1000 visitors to 1580 visitors. I'm talking about I had hundreds and thousands of visitors from Google already each month with dates in my URL. But the moment I removed them, I saw an additional 58% increase in my search traffic.
So, whatever URL structure you have, just make sure it does not have dates. The reason being is, when you have a date in your URL, Google thinks of your site as being relevant to that date.
So, if you want your content to be continually ranked (evergreen content), you can't be putting dates in your URL.
Let's try to use our tool 👉 Link Analyzer
The second mistake is that you're thinking of your site as a silo. It doesn't matter how many different sections you have or categories. It's still one site, and it's on one domain name.
For example, my blog is about marketing. When I create content, I link to all the other marketing posts that are relevant to the post that I just released. And you should consider thinking of your website as one big site, versus different silos. So when you write content, link to other pieces of content that are relevant.
That way, all of your pages are going to be interconnected, and they're going to rank higher.
Let's try to use our tool 👉 Website Analyzer
The third mistake is that you're thinking of SEO as just SEO.
It's not just about On-Page code. It's not just about building links. It's not even just about getting social shares. It's about building a brand.
Eric Schmidt, the ex-CEO of Google, once said that brands are the solution.
What he's talking about is, when you're trying to figure out what sites to rank higher than others, he decided, as well as a ton of other people in Google, that if you have a brand, you should rank higher.
Why is that?
Well, you've heard of this thing called fake news.
It's a great way to combat that. It's not just Facebook, that's concerned about fake news. It's also Google, LinkedIn, and Twitter. It's all of the major platforms out there.
Building a brand does wonders for you, especially when it comes to SEO. You can do things which collecting emails to get people to keep coming back to your site. You can use tools like Hello Bar to do that for free. You can use tools like subscribers.com to do push notifications.
So when people come to your website within one click, they can subscribe. Get all those people to keep coming back. It'll help reinforce your brand to them. That'll help you climb in the rankings in the long run.
Let's try to use our tool 👉 Website Analyzer
I know you're thinking: why?
How's that a mistake? - No, writing content isn't a mistake.
It's writing content and then not updating it, and that's what most people do.
They only write content, and they write more new content.
After that, they continue to write more new content, and can you guess what they do after that? Yes, they keep writing more.
So, if you update your content, Google's going to be known that your content is fresh, it's helpful, it's new, it's still relevant. Let's rank it higher.
With over a billion blogs out there, Google likes picking brand new, updated content versus old, outdated content. It doesn't mean you have to rewrite the whole article. It could just be a paragraph or two, a few lines. It could just be reviewing the article and making sure it's still up-to-date, and you make no modifications because it's still good to go.
Let's try to use our tool 👉 MozRank Checker
Google looks at something called user metrics. It can be whether it's the browser, whether it's the toolbar.
Google wants to make sure people have an amazing experience.
They're using all those platforms to track how, and when people come to your website, how they perceive it.
And they can't talk to users by surveying them or anything like that, but what they can see is, did someone perform a Google search, click on the listing, land on your site, and within a second, are they clicking the Back button?
If they are, it tells Google, your website, that webpage isn't relevant. By putting the user first, instead of putting SEO first, it'll help you climb to the top.
Let's try to use our tool 👉 Mobile Friendly Test
You know, SEO is not only about following existing knowledge but also about constantly updating Google's algorithm. It's not easy to remember everything, but it's essential to do it regularly. Mistakes will take you more time to increase your website rankings. So, make sure your site speed is optimized, great article content with the right keywords.
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